Growing your Pup’s Instagram Following by Defining your Purpose with Natalia Martinez Artwork

The Everything Pup Podcast

Are you a pup-parent who’s dedicated to improving the health and well-being of your best friend so that they can live a long, happy and healthy life? Welcome to the Everything Pup Podcast! Here you’ll find valuable dog-centric tips; interviews with trusted industry experts AND your favourite dog brands; and everything else you need to become an informed advocate for your best friend. Your host, Holly Montgomery, has over 15 years experience in the pet industry as the co-owner of 2 holistic pet food franchises. She’s also an award-winning, certified and accredited dog photographer. She’s dedicated her life and career to helping pet parents understand and care for dogs of all ages and dispositions. In this show, you will find answers to all the most common dog-rearing questions. You’ll get expert opinions on holistic health and nutrition and force-free training methods, AND you’ll discover the hottest new dog products and brands - ALL with a healthy dose humour and a little woo woo thrown in for good measure!

All Episodes

The Everything Pup Podcast

Growing your Pup’s Instagram Following by Defining your Purpose with Natalia Martinez

February 07, 2022 • Holly Montgomery • Season 1 • Episode 7

#007 - Growing your Pup’s Instagram Following by Defining your Purpose with Natalia Martinez

Have you every noticed that most of your favourite Instagram accounts follow a theme or have a purpose?

What most successful influencers have in common is that they’ve chosen to focus on a handful of topics, in order to niche down their audience to those that love those very specific subjects.

For instance, they may focus on hiking with dogs, a particular dog breed, dog nutrition or training.

In this episode we’re chatting with Natalia Martinez who’s grown a laser focused and engaged audience for her dog, Willow, using a few key strategies that’s she’s going to share with you today.

Nat's qualifications include:

Professional Animal Photographer
Illustrator and Graphic Designer
Video Producer
Content Creator
Micro Influencer

Learn:

How setting a purpose for your Instagram account can help you attract quality sponsors.
What is a micro-influencer?
How to create your own brand pillars.
The one thing you should remember when deciding to partner with a brand.
How to use your pup's Instagram account to sell your own products.

Resources from this episode:

Episode 007: Resources
Everything Pup Podcast Community on Facebook

Find Holly on Social Media:

Facebook
Instagram

Support the show

People on this episode

Holly Montgomery

Host